Lab Day 3: What we learned today

Turn the other cheek

After a day of individual ideas (see below), we got Arie van Baarle and Rob van Kranenburg in to review. We learned some great lessons as we basically got slapped around pretty hard. We really woke up to some crucial succes factors:

On our ideas

> Don’t create a technologically aided world that will only soothe old people into complete comfort. Find a way to keep them awake (=alive). Shake them up.

> Do not suppose to know things. Old people just do not like noisy grandchildren (as you may think), they like old movies.

On our process

> Do not try, in two weeks time, to make 7 talented experts in various fields into experts in the Internet Of Things. Let them be experts in their fields and let them be amazed by each other.

> Fuck personas! Do the extensive field research and ask real people. every day.

> Aks the right questions.

So I guess it’s back to the lab tomorrow, with a real sense of urgency and focus. The truth is that, in the end, we were all quite happy this happened. There’s no better way to advance in such a short time.